Designers, Technicians, and Stage Managers


Guidelines for Statement of Design Idea

Updated July 30, 2010

Also known as a "concept statement"

  • Be clear and concise. Try to keep your design statement to a page or less.
  • Check your work for spelling, punctuation, and grammar. At all costs avoid misspelling the title of the play and the playwright's name!
  • State WHAT has to be accomplished through the design. Be sure to address the given circumstances of the play; the central conflict; production objectives from the director (on realized designs); and the type of space in which the play was or would be produced.
  • Explain WHY you made these design decisions. These are often less obvious, and more subjective, but are essential to articulate—they should relate to the emotional and evocative content of the play and outline the logic of your visual objectives (which could include overall mood, period style, movement, and so on).
  • Describe HOW you will accomplish (design projects) or did accomplish (Barbizon, Alcone, KCACTF Sound) your design. These details may well be incorporated in "why," but be sure to address how your design objectives translate into actual visual choices (line, shape, texture, and so on) that support the playwright's and director's visions.
  • Make sure your statement is printed with a legible font, both in terms of style and size.
  • Make sure your statement is mounted at eye level on your display
  • In the National Design categories (Barbizon, Alcone, KCACTF Sound), it might be helpful to include a short plot summary of original or lesser-known work. This can be separate from the design statement.

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